Beyond The Agency Box
Last read February 5, 2026
View on Amazon
Highlights
4 highlights added between March 2024 and November 2025.
Selling the hammer is a lot like selling a vacation by talking about the flight to get there. Nobody really wants the flight. They want the palm trees, the beach, the sun shining through their hair, scantily-clad bikini babes, and cold beer on a Tuesday afternoon.
Page 28, location 374
Shoe stores can be other influencers, trainings, courses, masterminds, events, software, tools, authors, and books. What else are your clients already buying? You can market directly to those sources of deals.
Page 50, location 719
If you have proof of concept and have lots of proof and testimonials, hammer them with the proof and ask to be paid up front. If you don’t have proof of concept and it’s a new offer, you take on the risk and ask to be paid after the result has been produced.
Page 52, location 737
It’s always the relationship that really matters. That is the key leverage point with which you can yield your magic.
Page 76, location 1089