Million Dollar Weekend

Noah Kagan

Last read May 7, 2024

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Highlights

17 highlights added in March 2024.

Business is just a never-ending cycle of starting and trying new things, asking whether people will pay for those things, and then trying it again

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Many struggle to make their first dollar because they are so focused on how to make their first million.

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“What’s the worst that can happen?” he’d say whenever I cringed at someone turning him down. “So they said no. Who cares! And the upside of making sales is unlimited.”

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The thing is, most people don’t ask for what they want. They wish for it, they make “suggestions” and drop hints, they hope. But the simple fact of business is that only by asking do you receive what you want. No ASK? No GET. That applies to every part of life. Seriously, every part.

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Getting money is not a matter of literally getting it. It’s a matter of RECEIVING IT, which can happen only after one asks for it.

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intentionally developing your Ask muscle is a REQUIREMENT for entrepreneurial success.

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The trick is to desensitize yourself to the pain by repeatedly exposing yourself to it. Embrace the discomfort—actively seeking it out—and use it as your compass.

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If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it. —Zig Ziglar

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Remember: This challenge is designed for you to get rejected! The point is to experience failure and get past it. Once you start getting a few rejections, you’ll realize it’s not as bad as you think.

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THE two foundational habits that will become your entrepreneurial ignition: the endless cycle of starting, and the unlimited upside of asking.

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It is deadly to build a business without first verifying that there are paying customers.

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To build a business, you need someone to sell to.

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the three Ws of business right from the start: Who you are selling to What problem you’re solving Where they are

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the business validation process begins with potential customers in the entrepreneur’s orbit.

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In the beginning, founders should reach out to their friends, their former colleagues, their communities.

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Before you even think about picking a business idea, make sure you have easy access to the people you want to help.

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Nearly every impulse we have is to be tight with our ideas by doing more research, going off alone to build the perfect product—anything and everything to avoid the discomfort of asking for money. This is the validation shortcut. You have to learn to fight through this impulse. It won’t be easy, but it’ll be worth it.

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